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Customer Segment Analyzer

Identify your best customers and create targeted rewards for different segments.

Understanding Customer Segments

Champions (Top 5%)

Your most loyal customers. They visit frequently, spend the most, and are your biggest advocates.

5%
of customers
40%
of revenue

Strategy: Exclusive VIP rewards, early access to promotions, referral bonuses

Loyal Customers (Next 15%)

Regular visitors who consistently choose your business. They're engaged but have room to visit more.

15%
of customers
35%
of revenue

Strategy: Frequency bonuses, double points promotions, personalized offers

Potential Loyalists (Next 20%)

Customers who visit occasionally but haven't fully committed. They're testing your loyalty program.

20%
of customers
20%
of revenue

Strategy: Welcome bonuses, progress reminders, easy-to-achieve first rewards

At-Risk Customers (Remaining 60%)

One-time or infrequent visitors. They need incentives to return and become regulars.

60%
of customers
5%
of revenue

Strategy: Re-engagement campaigns, special first-visit bonuses, referral incentives

How to Use This in PointsCard

  1. Review your customer analytics in the PointsCard dashboard
  2. Identify which segment each customer falls into based on visit frequency
  3. Create targeted promotions for each segment
  4. Use the leaderboard feature to recognize your Champions
  5. Send personalized messages to at-risk customers to re-engage them
  6. Track segment performance over time to measure program effectiveness