Identify your best customers and create targeted rewards for different segments.
Your most loyal customers. They visit frequently, spend the most, and are your biggest advocates.
Strategy: Exclusive VIP rewards, early access to promotions, referral bonuses
Regular visitors who consistently choose your business. They're engaged but have room to visit more.
Strategy: Frequency bonuses, double points promotions, personalized offers
Customers who visit occasionally but haven't fully committed. They're testing your loyalty program.
Strategy: Welcome bonuses, progress reminders, easy-to-achieve first rewards
One-time or infrequent visitors. They need incentives to return and become regulars.
Strategy: Re-engagement campaigns, special first-visit bonuses, referral incentives